USA Swimming's new CEO, Kevin Ring, has a challenging task ahead as he steps into the role amidst a backdrop of criticism and high expectations. With the 2028 Olympics on the horizon, hosted by the U.S., the pressure is on to deliver results and make a statement.
But here's where it gets controversial...
Michael Phelps, the legendary Olympian, has called for 'systemic change' within USA Swimming, highlighting concerns that have been amplified by recent setbacks. The national team's performance at the World Aquatics Championships was impacted by illness, and the organization has been searching for a new leader for over a year.
Eight-time Olympic medalist Regan Smith emphasizes the importance of this opportunity, stating, "We can't f— up." She seeks a CEO who is actively involved and willing to drive change.
And this is the part most people miss...
Smith is optimistic about Ring's leadership so far. She feels a sense of progress and ease, a stark contrast to the stagnation of the past year. Ring's experience in golf, another niche sport, resonates with Smith's vision for creating more revenue opportunities for elite swimmers.
In an interview, Ring emphasizes his focus on supporting athletes and growing the sport. The coming years will be a true test of his abilities, but Smith's initial positive impression is a promising sign.
Ring is leading an organization in need of stability and direction. He aims to be visible and engaged, attending key events like the U.S. World Cup and the U.S. Open, where he can connect with athletes and show his support.
"I want them to know I care about their success," Ring said.
Smith adds that this hands-on approach is a welcome change from past leadership, where she felt a lack of genuine interest and involvement.
USA Swimming's journey to find a CEO has been far from smooth. Former CEO Tim Hinchey's resignation after the 2024 Paris Olympics led to a series of interim CEOs and a challenging recruitment process.
Ring, with no swimming background, brings a fresh perspective. He acknowledges his reliance on the experts around him and believes his outsider status can be an advantage.
"It gives me the ability to ask 'why' questions and gain a clear understanding," he explained.
To get started, Ring has been reaching out to everyone from coaches to board members and athletes, seeking their insights and feedback. Smith praises his honesty and transparency, a refreshing change from what she describes as performative support in the past.
Smith hopes to see improvements in the national team stipend and believes there are many areas for growth. She cites the 2023 world championships in Fukuoka as an example of poor planning, where U.S. swimmers took a red-eye flight shortly before the meet, potentially impacting their performance.
Ring is not alone in his new role. USA Swimming has also hired Greg Meehan, a longtime Stanford coach, as its national team managing director. Ring aims to provide Meehan with the necessary resources and believes they have already built a strong working relationship.
Additionally, Ring has hired a new CFO, Cory Hilliard, to oversee financial strategy and has initiated efforts to strengthen athlete connections and prepare for the 2028 Games.
Ring also hopes to establish a connection with Phelps, whose concerns have gone unheard in the past. They had an initial text conversation, and Ring plans to continue the dialogue, wanting Phelps to be as involved as he sees fit.
"I want the same thing as Phelps," Ring said. "To do what's best for USA Swimming."
The 2028 Olympics in Los Angeles presents a unique opportunity for USA Swimming to showcase its improvements and growth. Ring calls it "the gift of a lifetime," a chance to increase membership and exposure for the sport.
"We must support our athletes and create a pipeline for future generations," he said.
As USA Swimming embarks on this new chapter, the question remains: Can Ring and his team deliver the change and success that the organization and its athletes deserve? Only time will tell, but the journey promises to be an exciting one.
